Blue Ocean Strategy - Including Examples And PDF Download. blue ocean strategy Six Principles of Blue Ocean Strategy Executing Blue Ocean Strategy Build Execution into Strategy Fair Process of Strategy Strategy Formulation Process (3Es) Fair Process – Engagement, Explanation, Expectation clarity Attitudes Trust and Commitment – “I feel my opinions counts” … Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process. Implementing the blue ocean strategy is generally achieved through tipping point leadership and fair process. Blue Ocean Strategy is a concept that has been pioneered by INSEAD Professors, W. Chan Kim, and Renee Mauborgne. Create a culture of trust and commitment . Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action Case Solution, The Blue Ocean Strategy Implementation Scenario Case provides a series of interactive group scenarios designed to give the participants an understanding of Defining Blue Ocean Strategy: Red Ocean Versus Blue Ocean. To explain further, W. Chan Kim and Renée Mauborgne introduced the difference between a red ocean and a blue ocean… Creating your own Blue … ... Blue Ocean Strategy Ch 7: Overcome Key Organizational … Print. Build Execution into Strategy. Get PDF. The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of blue ocean strategy implementation principles. 3 Examples Of Blue Ocean Strategy. Post. Seeing is believing. Tweet. The strategy is specifically a marketing theory and thus, a marketing strategy. They didn’t compete in the same market from the conventional circus. Introduction. Tipping point leadership allows you to overcome these 04 hurdles fast and at low cost while winning employees’ backing in executing a break from the status quo. To minimize the risk of distrust, non-cooperation and even sabotage, the book recommends a “fair process” in making and executing strategy, which involves Engagement, Explanation and Expectation Clarity. Blue Ocean Strategy Implementation Self-Diagnostic: Tipping Point Leadership and Fair Process in Action Harvard Case Study Solution and HBR and HBS Case Analysis Related Posts Crafting Winning Strategies in a Mature Market: The US Wine Industry in … Blue Ocean Strategy Implementation Self-Diagnostic: Tipping Point Leadership and Fair Process in Action Case Solution, The Blue Ocean Strategy Implementation Self-Diagnostic is from a series of probing questions, the executive participants together provide a practical tool When fair process is exercised in the strategy making process, people trust that a level playing field exists. Blue Ocean Strategy Implementation Scenario Case: Tipping Point Leadership and Fair Process in Action Case Solution, This Case is about COMPETITIVE STRATEGY, GOVERNMENT, INTERNATIONAL BUSINESS, LEADERSHIP, MANAGING ORGANIZATIONS, MOTIVATING PEOPLE, PSYCHOLOGY, STRATEGIC P It asserts that for businesses to win in the future, they must stop competing. Blue Ocean Clarity Engagement Expectation Explanation Fair Process Strategy Tool Template Tags: Blue Ocean Buyer Clarity Cost Customer Engagement Execution Expectation Explanation Framework Innovation Leadership Migrator Pioneer PMS Red Ocean Sequence Settler Six Paths Strategic Planning Strategy Utility Values Build Execution Into Strategy Fair Process of Strategy Strategy Formulation Process Fair Process – Engagement, Explanation, Expectation clarity Attitudes Trust and Commitment – “I feel my opinion counts” Behavior Voluntary Cooperation – “I’ll go beyond the call of duty” Strategy Execution Exceeds … The Idea in Brief . Sep 30 12. Other Details in “Blue Ocean Strategy” Specifically, these new markets give a company a very high competitive advantage as well as low price/cost pressure. Indeed, one hardly speaks of strategy without drawing on the vocabulary of competition — competitive strategy, competitive benchmarking, competitive advantages, outperforming the competition. Sep … Blue Ocean strategy scenario provides a set of interactive scripts that are designed to deepen participants' understanding of the principles of blue ocean strategy implementation. This strategy, which is based on extensive research of hundreds of companies spanning across decades and including several industries, proclaims that instead of battling competitors, companies can … We chose about 400 we think are the most impactful and wrote about them, one-by-one, in accurate, short, and easy-to-digest case studies. This allows people to embrace new strategy willingly. The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of blue ocean strategy implementation principles. In order to understand these characteristics, knowledge of Blue Ocean Strategy Canvas is essential. Nike will present a clear balanced scorecard at the very centre of the business, presenting all employees with the potential prosperity that the Blue Ocean Strategy provides. They created a new market. The Blue Ocean Strategy Implementation Self-Diagnostic is comprised of a series of probing questions that offer executive participants a practical tool for assessing the level of organizational hurdles that exist in their organization and the effectiveness of past and future strategies to overcome them. View the entire Blue Ocean Leadership series here. This blog article is a overview of some of the key points of the book by W. Chan Kim and Renée Mauborgne.In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. In fact, most strategic prescriptions merely redefine the ways companies build advantages over the competition. Comparative of Red Ocean and Blue Ocean The first highlighted case from the Blue Ocean Strategy book is the Cirque du Soleil. A good strategy should equally focus on execution & communication. Blue Ocean Strategy is a marketing theory in which a business enters a market that has little or no competition. Take your strategy from a grand plan to the real deal with these free strategic planning templates. Nike will activley pursue a transparent and holistic policy of "Fair Process" (Fish Bowl Management) External Barriers . W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. You develop uncontested space rather than fighting over a shrinking driver pool. Blue Ocean Strategy creates new demand. Conclusion. Fair Process and Blue Ocean Strategy. Blue Ocean Strategy – Patterns of Innovation We studied thousands of innovations throughout time, starting with the printing press. Blue Ocean Strategy Implementation Self-Diagnostic: Tipping Point Leadership and Fair Process in Action; How to Implement Blue Ocean Strategy; Blue Ocean Strategy: From Theory to Practice; Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001; Crafting Winning Strategies in a Mature Market: The … Everyone in an organization must support and be aligned with strategy. One of the first shows was titled “We Reinvent the Circus”. Save. A company equals everyone from the top to the front lines. ... “Fair Process… This brings us to the 5th principle of blue ocean strategy: “Overcome key organizational hurdles to make blue ocean strategy happen in action”. The strategy focuses on moving away from an existing market and seaching for new markets. 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