Put simply the Blue Ocean Strategy is innovating in ways which make your competition irrelevant. With concepts, tools and frameworks, Blue Ocean Strategy … It is all about devising and acquiring the uncontested market forum by spawning a new demand. Apple; Mac; iPad; iPhone; Watch; TV; Music; Support; Shopping Bag + Cancel Apple Books Preview. Blue Ocean Strategy is where a company creates a completely new market space (or market category). Apple. Sebelum membahas tentang mana yang lebih bagus antara Blue Ocean dan Red Ocean, saya ingin merangkum terlebih dahul Company Website: www.apple.com Company History: The company was founded in 1976 by Steve Jobs and Steve Wozniak. The authors of the best-selling Blue Ocean Strategy have spent over a decade exploring that question. Download NOW. The kind of pace and sheer consistency at which Apple has created blue oceans in the past decade is just ominous. : Break the value-cost trade-off. The objective of the thesis was to present different schools of strategy and the blue ocean strategy in particular. To understand red ocean strategy let us begin by defining blue ocean strategy. Sharing of music files was not free or even accessible till the late 1990s. (Econ.) A big part of Apple’s marketing strategy is that they never get involved … Blue ocean strategy example – Apple iPod Blue Ocean Strategy Example – Cirque du Soleil. Netflix disrupted the market, instead of competing on price or being a little bit better than other movie rental suppliers, Netflix changed the way people rented movies. A shark in a pool of … Download Blue Ocean Strategy - Buyer Utility Map and enjoy it on your iPhone, iPad, and iPod touch. For many years, branding strategy of Apple involved developing state of the art services and products aligned with a strategy of digital hub, whereby the company Macintosh computer items work as the digital hub for various digital devices. Their team of specialists are able to come up with new innovations that are profitable through stimulating bold ideas. It is designed to uncover hidden opportunities to create blue oceans of new market space and to test if your offering creates exceptional buyer utility. Through the latter, Apple is able to harness uncontrolled creativity. Blue Ocean Strategy implies that a company competing in a crowded market is always vulnerable to pitfalls and on-and-off situations. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. Innovate your way to success and push your business to the next level! Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Cancel. Apple can sit in a Red Sea and experience all the benefits of a Blue Ocean. (Econ.) Unique value proposition. Check out the short video trailer for a quick case synopsis ! It is designed to uncover hidden opportunities to create blue oceans of new market space and to test if your offering creates exceptional buyer utility. 4. Apple’s brand is very much that of a challenge, bringing easy to use computers & smartphones to consumers and small businesses in a way that is focused on the needs , individuality, and style of ordinary people , rather than the conformity and technical mandates of big … By 2003 more than two billion illegal music files were being traded every month. Download Free - Amazing Powerpoint Slides on Blue Ocean Strategy and Marketing Strategy. Next up is the uniquely brilliant example of Cirque du Soleil, the legendary entertainment company that performs in over 300 cities for more than 150 million spectators in a world where circuses are dying down to slow extinction. Over the last fifteen years Apple has made a series of successful market-creating—or blue ocean—moves (think the iMac, iPod, iTunes, the iPhone, the App Store, and the iPad). £3.99; £3.99; Publisher Description. In the 1890s, the horse and … : Exploit existing demand. If it’s a B2B relationship, be sure to add a link back to their website for further credibility. Apple observed the flood of illegal music file sharing that began in the late 1990s, enabled by file sharing programs such as Napster, Kazaa, and LimeWire. Apple m akes sure each testimonial has the person’s name and image or avatar. : Create and capture new demand. Blue Ocean Strategy misses the multi-dimentional nature of competition. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. When it comes to differentiation in technology the first name that crops in my mind is Apple. Yet Apple also illustrates how blue-ocean companies sometimes need to follow the more competition-based principles of red ocean strategy: once the iPod began to be imitated, Apple rapidly launched a range of variants at different price points: iPod mini, shuffle, nano, touch and so on. Blue Ocean Strategy Examples: iTunes. Steve Jobs main objective was to create a luxury brand with a classic design of its products. : Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost. : Make the competition irrelevant. Blue Ocean Strategy Concept - Overview & Analysis Achieve success through innovation and make the competition irrelevant . Blue Ocean Strategy vs. Red Ocean Strategy. To illustrate how Blue Ocean Strategy can be used in a variety of industries, we’ll cover three very different industries – automobiles, computers, and movie theaters. Download Free - Amazing Powerpoint Slides on Blue Ocean Strategy and Marketing Strategy. Blue Ocean Strategy Example 1: Automobile Industry. A path-breaking strategy known as Blue Ocean Strategy is a pacifist marketing scheme and is considered a strategic planning tool for assessing a business. Since, the industries are in a state of non- existence, there is absolutely no relevance of peer comparison. Blue ocean strategy helps to the Apple company to develop their own market rather than trying to beat competitors to reach top in the market. Apple follows blue ocean strategy to distinguish & differentiate itself from other smartphone players in the market. This new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at least in the beginning. Search apple.com. INSEAD Blue Ocean Strategy offers you a new perspective on strategy formulation & execution. Apple is the biggest competitor to such companies as Microsoft, IBM, Hewlett-Packard, Dell. Red ocean strategy supports the interchanging and replacement of products and services. Mana yang Lebih Bagus? Blue oceans, on the other hand, describe a strategy that breaks away from the blood red ocean into clear, uncharted oceans, or new markets (see Appendix A for the details of the differences). ‎The Buyer Utility Map, developed by W. Chan Kim and Renée Mauborgne, is an analytic tool of Blue Ocean Strategy. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It also seems adept at mining the ocean by locking up inputs and logistics so others can’t reach it. A NETFLIX AND ITUNES CASE STUDY RESEARCH ON BLUE OCEAN STRATEGY Instructor Marko Forsell, Ph.D. The Blue Ocean Strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Furthermore the Blue Ocean Strategy was awarded with “The Best Business Book of 2005″ at the Frankfurter Book Fair as well as one of the “Top Ten Business Books of 2005″ by Amazon. ‎ OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a … But many companies have done their homework and succeeded thanks to this strategy. The term blue ocean was coined by professors W. Chan Kim and Renee Mauborgne in their book Blue Ocean Strategy: ... Apple Inc. Apple Inc. found a blue ocean with its … Apple use blue ocean strategy to remove competition and create a new market for new products. However, this strategy often leads to a situation in which the excess of supply occurs, making the market become too crowded for competitors (2012 International Conference on Traffic and Transportation Engineering). At present, Apple has the so called ‘Innovation Factory’. Below are some of the moves apple has made in the past decade that qualifies as a blue ocean strategy. Blue ocean strategy is a simultaneous pursuit of differentiation and low cost. Download NOW. Apple is great at using the Blue Ocean Strategy. Implementing the blue ocean strategy is, simply put, a gargantuan task. 50Minutes. In contrast, blue ocean strategy creates new demand within red ocean market. Tanpa kualitas-kualitas ini, strategi perusahaan akan kabur, tidak khas, sulit dikomunikasikan, dan memiliki struktur biaya yang tinggi. : Beat the competition. With the launch of iTunes, Apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade. ... Apple noticed that there is a market space for digital music. : Create uncontested market space. Here we introduce the Buyer Utili… : Make the value-cost trade-off. Here’s a neat little summary for each strategy: Red Ocean Strategy Blue Ocean Strategy; Compete in existing market space. Ketiga ciri di ataslah yang kemudian melebur, membentuk suatu kualitas yang saling melengkapi dalam Blue Ocean Strategy. Apple observed the flood of illegal music file sharing that began in the late 1990s, enabled by file sharing programs such as Napster, Kazaa, and LimeWire. It is the largest company in the world by market capitalization. Apple iTunes is a good example of Apple blue ocean strategy. Pages 35 + 2 Supervisor Marko Forsell Ph.D. With the launch of iTunes, Apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade. ‎The Buyer Utility Map, developed by W. Chan Kim and Renée Mauborgne, is an analytic tool of Blue Ocean Strategy. First they charged a monthly flat subscription fee and allowed people to keep the movies as long as they wanted. 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